What putting Jets suites, groups and Sundays in front of NYC visitors and planners is worth

People planning a day out in New York ask Google and AI what to do with family, a group or clients, about 133,000 "things to do in NYC" searches a month, plus thousands more for suites and group outings. AI leaves the Jets out of 33 of 44 of those group, work and family questions, even though they're New York's best-value NFL Sunday: a typical cheapest seat is $62, and a suite for up to 30 starts near $9,469. The Oct 11 game left about 15,000 seats empty. Pick a tier, then replace our placeholder rates with the Jets' own.

Reach: search ads, pages and AI answers

Search ads a month$9,000

Split 1/6 suite searches (incl. MSG & Yankees suites), 1/6 group & work outings, 2/3 game-week "things to do" searches. Capped at ~15% of each pool's clicks. The Jets run no Google ads today.

Suite & group searches reaching a Jets page or AI answer12%

Of ~2,557 suite and ~2,021 group & outing searches a month (Similarweb, US). Rebuilt group and suite pages with prices, plus AI answers that cite them.

"Things to do" searches reaching a Jets Sunday1.0%

Of ~133,246 a month. Through a "See a Jets game from Manhattan" hub, Event markup and the listicles AI cites.

Suites

Average single-game suite$10,000

Placeholder until the Jets share theirs: broker floor $9,469, median ~$10,047; the Jets' site says $15,000–50,000.

Suite inquiries that book15%

Placeholder. 3% of suite ad clicks and 4% of page visits send an inquiry.

Groups

Tickets per group booking25

Placeholder. Group tickets at 10% off the average ticket below.

Group inquiries that book30%

Placeholder. 3% of group ad clicks and 4% of page visits send an inquiry.

Sunday tickets

Average ticket$95

Placeholder: Team Marketing Report's 2024 Jets average was $121; today's cheapest seats run $47–132 (TickPick).

Visitor ad clicks that buy tickets1.0%

Placeholder. Hub and AI visits convert at 1.5x this: they're further into planning.

Tickets per visitor order3

Placeholder: families and friends buy together.

New suite, group and Sunday ticket revenue a year

suites a year

group & visitor seats a year

—

revenue per $1 of ads

New revenue a year, by product

Suites

Group tickets

Visitor tickets

What one ad click is worth vs what it costs

suite click (costs ~$4.50)

group click (costs ~$5.00)

visitor click (costs ~$0.85)

If suite inquiries book at	Suites / yr	Revenue / yr

What waiting costs

The Oct 11 game against Cleveland drew 67,418 to an 82,500-seat stadium: about 15,082 empty seats, or ~$0.94M a game even at today's $62 median cheapest seat. The Giants drew 79,900 to 83,300 in the same building. 6 home Sundays are left this season, and each month without the plan defers about $0 of new revenue at these rates. Meanwhile, Google's AI tells visitors the Jets "average $370+ per ticket" and puts MetLife suites at $13,000 to $15,000 and up.

Demand: Similarweb keyword list (US, average monthly searches Oct 2025–Sep 2026, read 15 Oct 2026): ~133,246 "things to do in NYC" searches in 15 phrasings, ~2,557 suite searches (MSG, Knicks, Yankees, MetLife, Jets, "luxury suites", "suite rental"), ~2,021 group & work-outing searches (group activities, company and office outings, team building, birthdays, client entertainment). Similarweb volumes run below Google's on broad terms, so these are a floor. CPCs (Similarweb): suites $2.10–4.61, groups $4.67–12.63, "things to do" $0.30–0.99; the model uses $4.50, $5.00 and $0.85. AI visibility: Peec, ChatGPT, Gemini and Google AI Overviews, 92 prompts, 15 Oct 2026 (day one): the Jets are absent from 45 of 75 unbranded prompts, including 33 of 44 on corporate, group and family outings. Prices: TickPick cheapest seats for the six remaining home games $47–132 (median $62; Giants $86, Knicks $195); Suite Experience Group Jets suites from $9,469 (Giants $11,000), 15 Oct 2026. Attendance: Pro Football Reference, 2026. Google AI Mode answers checked 15 Oct 2026.

Formula: suite clicks = (ads × 1/6) ÷ CPC, capped at 15% of suite searches; suites = (suite clicks × 3% + suite searches × reach × 4%) × booking rate. Groups the same way with 3% / 4%, × tickets per group × ticket × 90%. Visitor orders = (ads × 2/3) ÷ CPC (capped at 15% of "things to do" searches) × click-to-order + "things to do" searches × reach × 1.5 × click-to-order; × tickets per order × ticket. Revenue a year = (suites × suite price + group tickets + visitor tickets) × 12. Revenue per $1 counts only ad-driven revenue. Revenue is gross ticket and suite revenue, before costs and food. Every rate and price is a placeholder until the Jets share their own; ROAST's fees aren't included.

Part of the ROAST × New York Jets search, AI and group-sales analysis, October 2026.