What the recovered traffic is worth

The January move to us.tcl.com cut US organic traffic in half. Last November the old site peaked at 312K visits; on today's base the same seasonal lift delivers about 150K. That 160K gap is what the plan recovers. Set how much of it comes back, then TCL's own conversion rate and order value.

Recovered November visits80,00050% of the gap

Realistic inside the Black Friday window

40–60% of the gap is what 301s live by Oct 9 and the hub indexed by Oct 15 can return before deals start, given Google's 4–8 week reprocessing lag.

Site conversion rate1.0%

Placeholder until TCL shares its Shopify figure. The schema, stock-signal and PDP fixes in Tiers 1–2 lift this too; Black Friday sessions convert above the annual average.

Average order value$900

Current us.tcl.com sale prices: $449 (55" QM6K) to $3,999 (98" QM8K). The 65–75" QM7K/QM8K band, which carries most of the TV traffic, sits at $750–$1,400.

November revenue on us.tcl.com from recovered visits

$720K

800

orders

$74K

what the same visits cost in paid search at $0.92 each

$9.00

revenue per visit

November US organic visits

Last year's peak

312K

This year, nothing fixed

150K

This year, with recovery

230K

If conversion is	Orders	Revenue

Traffic: Ahrefs Site Explorer, US organic — ~207K/month before the move (Sep 2025), 312K November 2025 peak, ~100K in Sep 2026. Paid cost: SimilarWeb, ~$79K/month at $0.92 per paid visit. Recovered visits are counted on top of the ~150K the site would do anyway.

Counts only sales on us.tcl.com. Retailer sell-through influenced by TCL.com answers, and everything captured on new terms (size pages, comparisons, the Black Friday hub), is on top.