· Q4 2026

— days since Ahrefs found the homepage missing from the top 10 for "bergmeyer" (24 Aug)

What being found for the work Bergmeyer does is worth in new-project fees

About 13 organic visits a month reach bergmeyer.com from people searching for what the firm sells: retail, restaurant, workplace, higher-ed and brand-experience design. The rest arrive by name or looking for a venue Bergmeyer designed. Elkus Manfredi, CBT and MG2 earn 3–6× its organic traffic because they have sector pages. The unit of value here is a won project, not a visit. Pick a tier, then replace our placeholder rates with Bergmeyer's own.

Firm-seeking visits a month174Tiers 1–3

Tiers 1–3: foundations fixed, 7–10 sector pages, then content, links, local and AI

Searches like "retail design firm", "restaurant architect", "architecture firms boston": 14 terms, 1,830 US searches a month. Today about 13 visits. Modelled from volume × click-through at the target position × 0.85 for local packs and lists × 1.5 long tail.

Topic visits a month223

Searches like "restaurant interior design", "workplace design", "environmental graphic design": 9 terms, 4,950 US searches a month. Today none. Halved for AI Overviews (Ahrefs 2026: they take 58% of position-1 clicks).

Firm-seeking visit to project inquiry1.5%

Placeholder until Bergmeyer shares its GA4 form data. Professional-services sites typically convert 1–3% of high-intent visitors to an inquiry.

Topic visit to project inquiry0.15%

Placeholder: a tenth of the firm-seeking rate. Topic readers include students, designers and small operators; a few are clients researching a project.

Inquiry to won project10%

Placeholder until Bergmeyer shares its numbers: about a quarter of inquiries reaching a proposal × the 37–44% AEC proposal hit rate (SMPS).

Average fee per won project$150,000

Placeholder: about 8% of a $1.9M fit-out (a 12,000 sq ft store at $157/sq ft, or a 5,000 sq ft restaurant at ~$375). Architecture fees run 4–10% of construction cost; flagship and campus work runs higher.

Projects per won client (rollouts)1.0×

Upside, kept at 1× in the headline. A rollout client like Shake Shack or Lululemon turns one win into several locations.

New-project fees a year the plan adds

$494K

project inquiries a year

3.5

won projects a year

$15K

value of one inquiry

All US organic visits a month (Ahrefs)

Bergmeyer today

298

Bergmeyer + plan

682

Elkus Manfredi

953

CBT

1,861

$9K

paid-equivalent a year at $1.94 a click

years of that one won project buys

~730

name-search visits a month Tier 1 protects

If inquiry-to-win is	Projects / yr	Fees added / yr

What doing nothing costs

Every month the plan waits pushes back about $41K of new-project fees at run-rate. Meanwhile 6,780 category searches a month (about 81,000 a year) go to Little, MG2, Miller Zell, BHDP and the VMSD list. Organic traffic is down 74% since June 2025 and fell another 15% from August to September (Similarweb's September run-rate is 17% below August). On the 15-month trend, it reaches about 110 visits a month by September 2027. Until the homepage ranks again, a referred prospect who searches "bergmeyer" sees an obituary first. Similarweb puts about 730 name-search visits a month behind that result. AI assistants already send about 2% of visits, yet ChatGPT cites Bergmeyer zero times for category questions, so the AI shortlist is forming without it.

Traffic: Similarweb, US, Jun–Aug 2026 (10,277 visits; August channel mix; branded 81% of search visits) and weekly to 25 Sep 2026. Rankings, keywords, backlinks and AI citations: Ahrefs, 27–28 Sep 2026 (organic 1,210 a month in Jun 2025 → 318 in Sep 2026; 23 category terms, 6,780 US searches a month; peers CBT 1,861, MG2 1,603, Elkus Manfredi 953 US organic visits). Click-through curve for B2B commercial results: #1 25%, #3 9%, #4 6%, #5 4.5%, #6 3.5%, #8 2.2%, #11 0.6%. AI Overview haircut from Ahrefs' 2026 study (−58% at #1). Fee range: AIA/Zweig guidance via Monograph (4–10% of construction); retail fit-out $157/sq ft (Cushman & Wakefield 2026). Hit rate: SMPS Foundation via BD+C.

Formula: (firm-seeking visits − today's 13) × firm-seeking inquiry rate + topic visits × topic inquiry rate = added inquiries a month; × 12 × win rate = added projects a year; × average fee × projects per client = fees added a year. Inquiries and projects shown above are gross (today plus the plan). Paid-equivalent uses the keyword set's weighted CPC of $1.94. It is what the traffic would cost in Google Ads, not what it earns, and the two are never added together. Every revenue figure uses placeholder rates until Bergmeyer shares its own.

Part of the ROAST × Bergmeyer integrated SEO, GEO and traffic analysis, September 2026. Companion to the TCL Recovery Calculator and the Quotient Client-Value Calculator.