×· Q4 2026
— days until January, the biggest month of the year for new fitness memberships

What non-branded search is worth in new btone members, from 43 studios to 100

About three-quarters of the search clicks that reach btonefitness.com come from people who already know the name. Studio pages earn about 61 non-branded visits a month each, and close to none in Chicago, Salt Lake City and Raleigh, where the next studios are opening. The unit of value is a member, not a visit. Pick a tier, then replace our placeholder rates with btone's own.

135Tiers 1–3
Tiers 1–3: studio pages rebuilt, plus method content and AI answers
Today: 61. Similarweb puts organic search at ~9,250 visits a month (Jun–Aug 2026); 28% of attributed clicks are non-branded; ÷ 43 studios. Ahrefs models less (~16), Similarweb's topline split more (~123). btone's best studio page today, Worcester, drew ~380 non-branded visits in August.
43
43 open and 51 signed today; the goal is 100 (btone, Sep 2026). The uplift applies to every open studio.
3.0%
Placeholder until btone shares its Mariana Tek data. Someone searching "pilates [town]" who lands on a studio page with a $49 two-week offer.
30%
Placeholder until btone shares its own. Boutique studios commonly convert 20–40% of intro offers.
$199
Placeholder: btone's prices sit behind the scheduler. An 8-class pack is $189 (Wellesley, Sep 2026).
10
Placeholder until btone shares its retention data.
Corporate: franchise development
0
Kept at 0 in the headline. Today /franchise ranks only for "bungeeone franchise" at position 35, so btone has no franchise-intent search or AI presence while it recruits owners for studios 52–100.
$600,000
Placeholder until btone shares its FDD Item 19. Sets the 6% royalty corporate earns per studio (2021 FDD: $50,000 fee, 6% royalty).
Membership revenue a year the plan adds, across the network
$684K
344
new members a year
1,146
intro offers a year
$18
value of one non-branded visit
Non-branded search visits per studio a month
New-market studios today
~0
Network average today
61
With the plan
135
Worcester, Aug 2026
380
What reaches corporate
$41K
6% royalty on the added revenue
$0
franchise value of extra signings
$134K
paid-equivalent a year at $3.50 a click
If intro-offer rate isMembers / yrRevenue added / yr

What doing nothing costs

Every month the plan waits defers about $57K of membership revenue. Each studio that opens in a new market without the launch kit starts near zero non-branded visits; against the plan's standard that's about 15 members and $29K in its first year, and btone has 57 openings between here and 100. Meanwhile about 77% of paid search clicks buy the name btone already ranks #1 for, organic traffic is about 35% below its May 2025 peak (Ahrefs), and Google AI Overviews sit on 56% of btone's results while ChatGPT and Google's AI name btone zero times.

Traffic: Similarweb, US, Jun–Aug 2026 (~31,300 visits a month; organic search ~9,250 a month; 72% of 10,855 keyword-attributed organic clicks are branded; Aug landing pages and rank distribution; Search Ads export, Aug 2026). Rankings, near-miss terms, AI citations and peak-to-now: Ahrefs, 30 Sep 2026 (organic 2,869 a month, ~75% branded; about a third of Similarweb's figure, and the two aren't blended). Studio counts: btone, Sep 2026; live /locations page, 30 Sep 2026. Franchise terms: 2021 FDD via Vetted and Franzy. Paid-equivalent: $3.50, the median non-branded CPC in the Similarweb export ($2.43–$5.92).
Formula: (visits per studio with the plan − 61 today) × studios × 12 = added non-branded visits a year; × intro-offer rate = intro offers; × intro-to-member rate = members; × monthly membership × months stayed = membership revenue added. Corporate: 6% royalty on that revenue (all of it at corporate-owned studios); each extra signed studio = $50,000 fee + 6% × AUV × 5 years. Paid-equivalent is what the visits would cost in Google Ads, not what they earn, and the two are never added. Every revenue figure uses placeholder rates until btone shares its own.
Part of the ROAST × btone FITNESS search, AI visibility and traffic analysis, September 2026. Companion to the TCL Recovery Calculator and the FitnessPlus Growth Calculator.