×· Q4 2026
— days to the summer 2027 moving season

What households choosing a provider in Optimum's towns are worth in new subscribers

84% of Optimum's organic clicks are its own name, and under 2% come from people choosing an internet provider (Similarweb, Jul–Sep 2026). Optimum is in the top 100 for 3 of 24 "find a provider" searches, ~643K US searches a month that comparison sites own (Ahrefs); HighSpeedInternet then sends Optimum ~403K visits a month. Optimum can only sell inside its footprint, so the calculator applies a footprint share before any value. Pick a tier, then replace our placeholder rates with Optimum's own.

Demand Optimum can sell to
643,160
Ahrefs, US, Oct 2026: 24 head terms like "home internet" (265K), "internet providers near me" (163K) and "fiber internet" (65K). Town, ZIP and address searches aren't counted.
7.5%
Placeholder until ZIP/DMA Keyword Planner volumes: Optimum passes 10.1M homes in 21 states (Q2 2026), ~7.6% of ~132M US households.
Organic search: town and fiber pages
12%
Town pages rebuilt as "internet providers in [town]" answers, plus fiber and moving hubs. Today ~1,900 organic clicks a month come from provider searches. Pages take 3–6 months to rank.
Paid search: non-brand ads
$40,000
Geo-fenced to serviceable ZIPs, landing on town pages with an address check. New budget: 92% of today's paid clicks (~$2.4M a month, Similarweb estimate) are on Optimum's own name.
$10.00
Placeholder until Keyword Planner for Optimum's DMAs. Median Similarweb CPC across 153 provider searches in Optimum's data: $10.02; Ahrefs head terms $3.50–$8.
From visit to subscriber
2.0%
Placeholder until Optimum shares its own. The least certain rate here: see the sensitivity table.
$75
Optimum's Q2 2026 broadband revenue per broadband customer (~$75, our derivation from the filing). New subscribers on the $25 1 Gig offer pay less early on.
36
Placeholder. 36 months matches the "$25 until 2029" price lock in Optimum's ads.
Subscriber revenue from a year's new subscribers
$6.34M
2,349
new subscribers a year
5.4×
revenue per $1 of non-brand ads
$5.35M
in year one, pages ramping
New subscribers a month, by channel
Non-brand ads
80
Town and fiber pages
116
Cost per subscriber and reach in the footprint
$500
of ad clicks per new subscriber
20%
of footprint searches won
$58K
a month to buy the page visits as clicks
Paid efficiency (not added to revenue)
If visits order atSubscribers / yrRevenue

What waiting costs

At these rates, every month without the plan defers about $528,576 of subscriber revenue, or ~196 new subscribers. Pages take 3–6 months to rank, so work that starts after December misses the summer 2027 moving season: ~117,000 non-branded visits a year that keep going to comparison sites. In the meantime comparison and moving sites send Optimum ~725K visits a month (Similarweb), and Similarweb shows its backlink count down 48% in a year (1.50M to 0.78M).

Traffic: Similarweb, US, Jul–Sep 2026 (marketing channels, traffic sources, search performance, website keywords, rank distribution, organic landing pages and search ads for optimum.com; pulled 6 Oct 2026); Ahrefs, 5 Oct 2026 (Keywords Explorer volumes, CPCs and Optimum's rankings for 24 "find a provider" terms, US). Paid spend is Similarweb's estimate; Ahrefs sees ~$257K a month, so ROAST will confirm it in the account. Company: Optimum Communications Q2 2026 results (passings, broadband customers, broadband revenue); US households, Census 2024.
Formula: national searches × footprint share × share the pages win = new non-branded visits a month; (those visits + ad budget ÷ cost per click) × visit-to-order = new subscribers a month; × 12 × monthly revenue × months retained = subscriber revenue from one year's new subscribers. Year one: ads from month 2; pages ramp over six months. Ads above ~15% of footprint searches are flagged: ads rarely win more of a market's clicks. Brand-ad holdout: Similarweb's ~$2.1M a month of estimated spend on Optimum's own name × 10% (placeholder until a holdout test); never added to revenue. Revenue is subscriber revenue, not profit. Every revenue figure uses placeholder rates until Optimum shares its own.
Part of the ROAST × Optimum search, paid media and AI visibility analysis, October 2026. Companion to the CMG Home Loans Loan-Value Calculator and the Hawkeye Inspection-Value Calculator.