×· Q4 2026
— days until the 28 Nov Around the World departure ($175K a seat), still listed as available

What a disciplined demand engine is worth in private-jet and custom-travel bookings

US visits to tcsworldtravel.com fell 68% between late June and mid-September as paid search ($74K in June, $3K in August) and display were wound down. 41% of the paid clicks had come from other travel brands' names, and most display visits were mobile and gone in under 30 seconds. So the plan restarts only the high-intent half of paid search, then builds the organic and AI layer that doesn't switch off with the budget. The unit of value is a booking, not a visit: one seat on the 28 Nov departure is $175K. Pick a tier, then replace our placeholder rates with TCS's own.

$39,750Tiers 1–3
Tiers 1–3: disciplined paid search, fixes, conversion, then AI visibility and content
Brand and high-intent terms only, on exact and phrase match with the off-intent names negated. At TCS's own June–July cost of $4.24 a visit, $39,750 buys about 9,380 on-intent visits, the on-intent half of what June–July bought for $67,900. About 1,500 on-intent paid visits a month run today.
2,323
Technical and link fixes 384 (a quarter of the commercial-page clicks lost since March) + near-page-one commercial pages 472 (Japan, Nile, Lizard Island, golf, anniversaries) + AI-assistant referrals 1,083 (half of August's 4,332, half counted high-intent) + destination-by-occasion content 385.
10%
Placeholder. 88% of visits land on mobile and bounce 55–78%; desktop visitors stay 5 minutes and read 6 pages. Applies to every high-intent visit, today's and the plan's.
25,126
Estimate from Similarweb's September run-rate: direct, email, referrals, 58.5% of paid, 40% of organic and half of Gen AI. Replace with GA4. It mainly drives the conversion-lift line.
0.6%
Placeholder until TCS shares its form and call data. At these defaults a high-intent visit earns $52.50 in trip revenue and $10.50 in gross profit, above the ≥$7.24 TCS implicitly paid for each on-intent click in June–July.
5%
Placeholder until TCS shares its numbers. Low by design: a $90K–$205K trip has a long consideration cycle and many enquiries are for future years.
$175,000
Placeholder: one seat on the 28 Nov departure. A couple on a jet expedition is about $350K; a couple on a custom trip ($25K–$40K per person) is $50K–$80K.
20%
Placeholder, used only for the profit-after-media line. Revenue figures don't depend on it.
Trip revenue a year the plan adds (full run-rate)
$8.65M
989
extra enquiries a year
49
extra bookings a year
$8.8K
value of one enquiry
High-intent visits a month (US)
June–July average
43,415
TCS today
25,126
TCS + plan
35,324
$1.25M
gross profit a year after media
$39.8K
media a month (June–July: $67.9K)
$118K
a year to buy the organic and AI visits in Ads
If enquiry-to-booking isBookings / yrRevenue added / yr

What doing nothing costs

Against June–July, about 11,600 high-intent visits a month are gone: 7,875 on-intent paid visits, 1,536 commercial organic clicks and about 2,166 AI-assistant referrals. At the rates above that is $608K of trip revenue a month, or one booking every 9 days. Buying those visits back in Google Ads at TCS's own $4.24 would cost about $49K a month. Organic traffic is down 53% since March (Ahrefs), about 12% a month, and AI Overviews now sit above 95 of the 101 tracked TCS rankings. Every month the plan waits pushes back $721K of trip revenue at run-rate. And seats on the 28 Nov departure can't be sold once the jet leaves.

Traffic: Similarweb, US, Jun–Aug 2026 (261,338 visits; channel mix, engagement, search performance, August ad sample of 161 ads) and weekly to 25 Sep 2026. Paid search: $74,299 (Jun), $61,508 (Jul), $3,388 (Aug); $4.24 a visit Jun–Jul. August paid clicks: 27.7% brand, 30.8% relevant, 41.5% off-intent (other travel brands, trade press, guidebooks). Rankings, keywords and backlinks: Ahrefs, 28 Sep 2026 (organic 8,259 visits in Mar 2026 → 3,862 in Sep; referring domains 1,507 → 2,796 Aug→Sep). Click-through curve with AI Overviews present: #1 15%, #2 11%, #3 8%, #4 5.5%, #5 4%, #6 3%, #8 2%, #10 1.3%. Prices: tcsworldtravel.com (28 Nov 2026 departure $175K per person, 51 guests), Travel Weekly ($205K seven-continent), Luxury Travel Report ($90K–$175K range).
Formula: high-intent visits added = (paid budget ÷ $4.24 − 1,502 on-intent paid visits today) + organic and AI visits added. Extra enquiries a month = (today + added) × enquiry rate × (1 + lift) − today × enquiry rate; × close rate = extra bookings; × average booking value × 12 = trip revenue a year. Gross profit after media = revenue × margin − paid budget × 12, before agency fees. The Ads cost of the organic and AI visits is what they would cost to buy, not what they earn, and is never added to revenue. Every revenue figure uses placeholder rates until TCS shares its own.
Part of the ROAST × TCS World Travel integrated SEO, GEO and traffic analysis, September 2026. Companion to the TCL Recovery Calculator and the Bergmeyer Project-Value Calculator.