ROAST pitch tools

Interactive pages that accompany our proposals.

TCL Recovery CalculatorWhat the ~160K recovered Black Friday organic visits are worth at a given conversion rate and order value. Quotient Client-Value CalculatorWhat a few more $500k+ clients a year from search and AI are worth in lifetime fees, and what the summer slide costs. MarketBeat Defend & Expand CalculatorWhat protecting today's search traffic and winning new tool and calendar searches is worth, what paid search saves, and what doing nothing costs. GayRealEstate Lead-Value CalculatorWhat LGBTQ+ home-buyer traffic is worth in referral fees at the plan's tiers, what re-aiming the paid budget saves, and what the August organic loss costs. Bergmeyer Project-Value CalculatorWhat being found for retail, restaurant, workplace and higher-ed design searches is worth in won projects and new-project fees, and what each month of waiting defers. TCS Booking-Value CalculatorWhat a disciplined paid-search restart plus organic and AI visibility is worth in private-jet and custom-travel bookings, and what the summer switch-off costs. Upstatement Engagement-Value CalculatorWhat organic discoverability and paid search are worth in won engagements and new-engagement fees, from buyers who don't know Upstatement yet, and what each month of waiting defers. FitnessPlus Growth CalculatorWhat the rebuild, organic growth and a gated paid test are worth in web-originated equipment sales, when it pays back, and the most credit it needs. btone Member-Value CalculatorWhat non-branded search and AI answers are worth in new members across btone's studios, what reaches corporate, and what each month of waiting defers. Hawkeye Inspection-Value CalculatorWhat Google Ads, Local Services Ads and town pages are worth in booked inspections across Hawkeye's 207 towns, per $1 of ad spend, and what each month of waiting defers. CarGurus Search-Value CalculatorWhat winning the searches CarGurus nearly owns, in Google and AI, is worth in marketplace revenue, what re-aiming brand bids frees, and what each month of waiting defers. Citizens Search-Value CalculatorWhat putting Citizens' rate and product pages on page one is worth in new funded accounts, what the learning hub and AI answers add, and what each month of waiting defers. Industrious Membership-Value CalculatorWhat winning back lost non-branded searches and re-aiming part of the ad budget are worth in new Industrious memberships, and what each month of waiting defers. AAPC Student-Value CalculatorWhat winning back AAPC's certification, course and career searches, plus AI answers, is worth in new students and first-year student revenue, and what each month of waiting defers. CMG Home Loans Loan-Value CalculatorWhat loan-program and local pages plus non-brand search ads are worth to CMG Home Loans in funded loans and loan revenue, and what each month of waiting defers. Gallagher Client-Value CalculatorWhat putting Gallagher in the top 3 for the commercial and benefits buyer searches it already ranks for is worth in new clients and first-year commission & fees, and what each month of waiting defers. Talbots Order-Value CalculatorWhat pushing Talbots' category pages into the top three and filling its business-casual and mother-of-the-bride gaps adds in online orders and sales, what AI answers add, and what each month of waiting forgoes. Tracksmith Order-Value CalculatorWhat winning back the category searches Tracksmith lost since September 2025 is worth in online orders and sales, what buying the same clicks would cost, and what each month of waiting defers. Chico's Order-Value CalculatorWhat lifting Chico's category pages onto page one and building its missing business-casual and occasion pages is worth in online orders and sales, what AI answers add, and what each month of waiting forgoes. Optimum Subscriber-Value CalculatorWhat town and fiber pages plus non-brand search ads in Optimum's footprint are worth in new subscribers and subscriber revenue, what a brand-ad holdout frees, and what each month of waiting defers. IKS Health Client-Value CalculatorWhat search ads plus RCM and scribing service pages are worth in new provider clients and first-year contract value, and what each month of waiting defers. Northeastern Enrollment-Value CalculatorWhat program-search ads and program pages that reach page 1 are worth to Northeastern in new graduate and online students and net tuition, and what each month of waiting defers. CMC Trailer-Value CalculatorWhat new retail, charity, hotel and college accounts are worth to Chicago Mattress Company in filled trailers and new sales, per $1 of ads, and what its idle shipping capacity is worth. Fuqua Enrollment-Value CalculatorWhat answering prospects' MBA questions in Google and AI, plus program-search ads, is worth to Duke Fuqua in new students and net tuition, and what each month of waiting defers. Outside Gear-Guide Value CalculatorWhat merging and rebuilding Outside's gear guides is worth in affiliate, Outside+ and ad revenue, what buying the same clicks would cost in Google Ads, and what each month of waiting defers. II Membership-Value CalculatorWhat fixing Institutional Investor's search, putting its events into Google and AI answers, and retargeting its own visitors is worth in new manager memberships, per £1 of ads, and what each month of waiting defers. Hingham Relationship-Value CalculatorWhat search ads, rebuilt specialty and market pages, and a place in AI answers are worth to Hingham Institution for Savings in new deposit relationships, multifamily loans and net interest income, per $1 of ads, and what each month of waiting defers. SFO Parking-Value CalculatorWhat winning back SFO's parking searches from AI Overviews and off-airport lots, a compare-and-save parking page and re-aimed parking ads are worth in new parking stays and revenue, what a brand-ad holdout frees, and what each month of waiting costs. Jets Gameday-Value CalculatorWhat putting Jets suites, groups and Sunday games in front of NYC visitors and group planners in Google and AI is worth in new suite, group and ticket revenue, and what the empty seats cost. Dow Jones Pipeline-Value CalculatorWhat Google Ads on compliance buyers' searches, risk & compliance pages that rank, and a bigger share of AI answers are worth to Dow Jones in demo requests, new customers and first-year contract value, per $1 of ads, and what each month of waiting defers. Vedder New-Client Value CalculatorWhat repairing Vedder's move to vedder.com, practice pages rebuilt as answers, a place in AI answers and a small ads test are worth in new institutional clients and first-year fees, per $1 of ads, and what each month of waiting defers. BSO Event & Ticket Value CalculatorWhat putting Symphony Hall and Tanglewood venue hire, Boston evenings and Holiday Pops in front of planners and visitors in Google and AI is worth in private events and ticket orders, per $1 of ads, and what each month of waiting defers.